People are surrounded by advertising, which has an increasing effect on our lives. Do you think the positive effects of this outweigh the negative effects?
Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a
part of our lives. Advertising is a powerful and persuasive medium. I believe that the beneficial
effects of ads overpower the detrimental ones.
On the positive side, advertisements provide us with information on new products. If it were not
for electronic and print advertising, many products would not be bought. In this way, advertising
provides an important service to manufacturers and some consumers. Additionally, it fuels the
advertising industry, creating jobs for thousands of people. In this respect it has become the
backbone of many economies of the world.
Furthermore, advertisements touch social issues. For example, when Amitabh Bachhan tells
people to bring their children for pulse polio immunization, people listen. Then, there are ads
against female foeticide which are very informative. Advertisements also teach a lot about the
country from where the ads come. This is because through satellite TV we can see ads from all
over the world. For instance, when we see a Japanese advert of a lady in a kimono, we come to
know about the traditional clothes of Japan.
However, adverts also have a downside. Because of advertisements, sometimes we buy what
tempts us without the insight of what we need actually. Impressive images, videos, or captions
are bound to leave an imprint on us. Secondly, ads are very disturbing at times. Television
commercials are a great example of this. Just as we are enjoying a TV program, a commercial
break occurs, forcing us to listen. Then, ads show dangerous stunts, which may be copied by
children and they may get hurt. Finally, some ads target vulnerable children and so children
pester their parents to buy things which can upset the family budget.
To conclude, adverts have their advantages and disadvantages. Indubitably, the merits outstrip
the demerits. The onus lies on us to look into our real needs and not be swayed by adverts.